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Free Social Media Content Planner - Google Sheets Sample

Free Social Media Content Planner - Google Sheets Sample

Twenty Two

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THE PERKS

Save Time

Focus on what matters and simplify your process with a fully comprehensive, yet easy-to-use, social media planner. Designed by Social Media Managers for Social Media Managers.

Quality & Consistency

Build trust with your audience and clients by keeping your social media planning consistent and of a high standard - from strategising, to post planning, to reporting.

Client Satisfaction

Collaborating with clients has never been easier - present strategies, post plans, feed previews, analytics, and more - ALL from one place. Deliver a quality service that improves your client's experience.

Effortlessly Customisable

Re-imagine the Social Media Content Planner with your personalisation! There is even space to build your own social media profile displays.

Business Scalability

Easily access the template again when you onboard a new client - creating a foundation that allows you to grow your business without stress.

Expert Guidance

Gain clarity and confidence in your Social media Management, through a structured Content Planner built on expert prompts and guidance.

  • Marina Belun

    ★ ★ ★ ★ ★

    5 Star template shop!!! I totally love the template I bought from twentytwosocials and I a looking forward to buying more from the shop! Thank you so much for elevating my client experience!

  • Mahlee D'Castro

    ★ ★ ★ ★ ★

    The Social Media Strategy template is exactly what I have been looking for and has really helped me to keep everything organised and has given my content process a lot more flow, which makes it so much easier each day!

  • Kelsie Low

    ★ ★ ★ ★ ★

    Love these templates - so uniquely designed with a real minimalist flare, exactly what I was looking for!

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Best social media content planner 2025 -  Google Sheets Template for social media marketing and Instagram posts, content strategy planner, feed preview, and analytics

PLAN POSTS IN DETAIL

MONTHLY POST PLANNERS

Plan content in detail for every day of 2025, with 12 Monthly Post Planners. Let’s explore the features in your planners:

Record key diary dates | Select your platforms, format and content pillar | Add your feed preview image | Write your captions, hashtags, and CTAs | Track your post status and to-do tasks | Let clients approve content or provide feedback | Monitor your post engagement metrics

READ FULL GUIDE
Best social media content planner 2025 -  Google Sheets Template for social media marketing and Instagram posts, content strategy planner, feed preview, and analytics

VISUALISE YOUR FEED

FEED PREVIEWS

Plan and visualise your Instagram feed with a feed preview for each month—which automatically updates when you add an image into your monthly planners.

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Best social media content planner 2025 -  Google Sheets Template for social media marketing and Instagram posts, content strategy planner, feed preview, and analytics

MONITOR PERFORMANCE

ANALYTICS DASHBOARDS

Easily monitor your social media performance and visualise trends across up-to 3 platforms with your Analytics Dashboards. Here’s some key features of the Analytics page:

Create your own profiles | Track your follower goal | Record monthly performance metrics | Record post engagement metrics | Visualise trends with dynamic graphs | Keep track of audience demographics | Up to 3 platforms

READ FULL GUIDE
Best social media content planner 2025 -  Google Sheets Template for social media marketing and Instagram posts, content strategy planner, feed preview, and analytics

POST WITH PURPOSE

SOCIAL MEDIA STRATEGY

Refer to your Social Media Strategy page when you are planning content to ensure that your posts are aligned with your overarching goals. You have space to complete your:

SMART Goals | Target Audience Analysis | Content Pillars | Hashtag Bank | Style Guide

RAED FULL GUIDE
Best social media content planner 2025 -  Google Sheets Template for social media marketing and Instagram posts, content strategy planner, feed preview, and analytics

STAY AHEAD IN 2025

CONTENT CALENDAR

Add all of your key events throughout the year, so you can keep content up to date with holidays, seasonal trends, promotions, brand events, product launches, announcements, and more.

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[WATCH THE TUTORIAL]